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February 1, 2018
By: TOM BRANNA
Editor
Unilever is acquiring Schmidt’s Naturals, a personal care company based in Portland, OR. Terms of the transaction were not disclosed. Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand and has extended its offering to bar soap and toothpaste. “Schmidt’s Naturals is a strong, innovative brand in the fast-growing natural category, and nicely complements our existing portfolio of US deodorants which includes leading brands Degree, Axe and Dove,” said Kees Kruytho...
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